Flip-flops, with their free-spirited and casual feel, are immensely popular with designers and have been featured in various fashion shows. Furthermore, despite their simple structure, flip-flops offer endless creative possibilities.
Illustrators and designers can use the simple buckle and flat sole as a canvas for free expression, while ordinary consumers can even freely create their own designs by combining colors to the buckle and sole. Even a ready-made pair of flip-flops can be further customized with various decorations. Such "freedom" is bound to fuel a growing following for flip-flops.